WHO WE ARE
René Avendaño is an experienced sales, management and technical professional. As director of EIC Technology, he responsible for EIC’s Latin America expansion and key account management.
René was born and raised in Mexico City. He migrated to the U.S. to study engineering and became a U.S. Citizen. His early career was technically focused, after which he shifted to business development and sales. He has extensive experience in international business, spending quite a bit of time in sales, business development, and marketing in the seafood industry, mainly in the South American, European and South Pacific markets, often responsible for building and growing international divisions.
More recently he was partner in a sales and advertising firm, responsible for the sales efforts and the financial and logistic aspects for the company.
René is an MBA, graduate of UCLA’s Anderson School of Business, with a Bachelor of Science degree in Mechanical Engineering from Lafayette College.
Bruce Matzner is an experienced business professional, with a background in small business and large-scale corporate management. He is primarily responsible for EIC’s business development and special projects, and is a Director at EIC Technology.
His business experience is diverse. Early in his career he started a publishing company that quickly became a market leader and was sold to a large Canadian publishing company. Later, he led a multi-million-dollar division of a communications company in New York City. Throughout his career he has excelled at strategic marketing and managing sales teams to achieve maximum results.
Bruce is a 1983 graduate of Harvard Business School. In addition to the Harvard MBA, he earned a Bachelor of Arts degree from the University of California, San Diego, Summa Cum Laude. Bruce is a member of EIC’s acquisitions committee.
Head of Administration
Binsi Devadas joined the team in 2016 and oversees all the administrative functions. She started off as the executive assistant and quickly rose in ranks to become the Head of Administration at EIC Technology. Her guiding philosophy is that developing a strong relationship is the foundation of everything she does, both professionally and personally. After completing her bachelor’s in Biotechnology Engineering, she is now pursuing an MBA from Cardiff Metropolitan University.